The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever.
There are endless choice’s and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there’s too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking.
Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly. Or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it.
Enter The Laws of Subtraction.
Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today. The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something magnificent happens.
In this interview, author Matthew May explains:
- Why the simplest rules can create the most effective experience
- How limiting information engages the imagination
- How creativity thrives under constraints and how to use the ‘less is more’ approach
- Ways to break through habits to new creativity
- When doing nothing is better than doing something
The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives.
On Law #1: What Isn’t There Can Often Trump What Is
“When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through.”
SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen
On Law #2: The Simplest Rules Create the Most Effective Experience
“Keeping it simple isn’t easy. By exploiting subtraction in innovation, we’ve been able to create an environment of freedom and creativity that allows us to thrive.”
BRAD SMITH, CEO, Intuit
On Law #3: Limiting Information Engages the Imagination
“Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?”
CARMINE GALLO, author of The Apple Experience
On Law #4: Creativity Thrives Under Intelligent Constraints
“Here’s the key to the conundrum for managers who want to stoke the innovation fire: That close cousin of scarcity, constraint, can indeed foster creativity.”
TERESA AMABILE, author of The Progress Principle
On Law #5: Break Is the Important Part of Breakthrough
“If you kill the butterflies in your stomach, you’ll kill the dream. Embrace the feeling. Save the butterflies.”
JONATHAN FIELDS, author of Uncertainty
On Law #6: Doing Something Isn’t Always Better Than Doing Nothing
“When we’re faced with the greatest odds against us, often we need to edit rather than add.”
CHIP CONLEY, cofounder of Joie de Vivre Hospitality and author of Emotional Equations
Comments from the audience:
“This webinar gave me new ways of looking at everyday situations to achieve different outcomes as well as motivation to implement as many as possible. I feel as though I will be able to pass on this information to my colleagues.”
“I enjoyed the concept of the different subtractions that can be made in a wide range of contexts.”
“The overview of the 6 rules prompted some really interesting thoughts, about how I use my time, and what I do each day – both at work at home.”
“This webinar gave simple examples that were easy to relate to.”
“The speaker was fantastic, very engaging!”
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Event Details
- The Laws of Subtraction
- Price: $59 (Login for Premium Member Discount)
- Speakers: Matthew May
- Venue: On-Demand
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