From the top-selling authors of UnMarketing, a new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. Today, one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
Watch this one-hour webinar to discover:
- Why we should be more social on social media
- How to measure the pulse of your customers and your own business
- A new way of thinking about business that will completely change the way you sell, for the better.
- Why creating real community, customer loyalty, and repeat buyers is the way to lasting success.
- How to remove “funnel vision”, reaching out to clients in a meaningful way, and becoming the go-to brand.
Comments from the audience:
“Content delivered with humour and easily-recognised examples.”
“Great couple…VERY inspirational and knowledgeable – a breath of fresh air in the marketing world.”
“Identification of need to look after existing customers better.”
“Presenters were good, entertaining and gave good examples of their points.”
“The speakers were engaging and passionate (as well as knowledgeable) and this lead to an interesting webinar.”
Premium Members watch for free. Learn more about the benefits of Premium Membership.
Buy the Book
- Price: $59 (Login for Premium Member Discount)
- Speakers: Alison Kramer and Scott Stratten
- Venue: On-Demand