From the top-selling authors of UnMarketing, a new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. Today, one negative review can outweigh a thousand social media followers if it isn’t handled correctly.

Watch this one-hour webinar to discover:

  • Why we should be more social on social media
  • How to measure the pulse of your customers and your own business
  • A new way of thinking about business that will completely change the way you sell, for the better.
  • Why creating real community, customer loyalty, and repeat buyers is the way to lasting success.
  • How to remove “funnel vision”, reaching out to clients in a meaningful way, and becoming the go-to brand.

Comments from the audience:

Content delivered with humour and easily-recognised examples.”

“Great couple…VERY inspirational and knowledgeable – a breath of fresh air in the marketing world.”

Identification of need to look after existing customers better.”

“Presenters were good, entertaining and gave good examples of their points.”

“The speakers were engaging and passionate (as well as knowledgeable) and this lead to an interesting webinar.”


Premium Members watch for free. Learn more about the benefits of Premium Membership.



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Event Details

  • UnSelling
  • Price: $59 (Login for Premium Member Discount)
  • Venue: On-Demand

  • Buy Now

About the Guests

Alison Kramer is Writer and Co-creator of Content at UnMarketing. She has co-written four best-selling books. Prior to writing, she developed and ran an international maternity lingerie company called Nummies. Alison writes and speaks about social media, parenting, business and marketing. Alison is mother of a bunch of awesome minis,...

Formerly a music industry marketer, national sales training manager and a College Professor, Scott Stratten ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Café, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they...

About the Book

UnSelling

From the top-selling authors of UnMarketing, this new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. In UnSelling, you’ll learn why one negative review can outweigh a thousand social media followers if it isn’t...

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