In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING.
Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer.
You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and build trust in your market.
Listen to This Episode to Hear More About:
- How you can drive loyalty, sales, and referrals for free.
- The secret to giving prospects a “taste” of your expertise that builds community and increases conversions.
- Why building community makes people buy sooner.
- The simple and fast strategy that can shorten the path to conversion by attracting more of your ideal clients into your world.
- The power of consistency: Why your audience craves routine and how it builds lasting trust.
- Secrets to Q&A success—how you can craft engaging sessions that keep your audience coming back for more.
- How you can use the “Ask Me Anything” magic to showcase your expertise and build trust.
- The surprisingly easy way to engage your audience and guide your next offer (this has been a game-changer for Suzi & Michelle).
- How to run a high-impact online group without letting it become a “ghost town.”
- How you can turn followers into contributors (and why this is a massive leverage point for your marketing).
- Harness the power of hashtags to showcase your community in action—An effortless method to boost social proof.
- Why mini-events are a powerful tool for building connections and conversions (and the specific type of event we recommend).
- How to seed your community-driven marketing content so that it effortlessly and naturally leads to your paid offers.
- Avoid the “hard sell” with these 5 ideas that naturally lead prospects to your paid services.
- Transform prospects into loyal advocates—How your community can drive more word-of-mouth than any ad campaign.
- Tips to create buzz before you go live—Avoid “crickets” and build excitement for your community events.
- And much more…
Also Mentioned in This Episode:
- HerBusiness Marketing Success Mastermind
- HerBusiness Network
- Episode 31 – How to Use Surveys to Discover Exactly What Your Customers Want, and How to Give It to Them
- Episode 57 – How to Use “Seeding” to Move People Forward with Your Content
- Episode 77 – Secrets to Creating Engaged Online Communities with Susan Garrett
- Episode 84 – Facebook Group Engagement with Kate Toon
- Episode 109 – How to Create Your First Online Challenge
- Episode 112 – How to Create Your First Online Challenge Part 2
- Episode 152 – How To Get People From Your FREE Facebook Group To Your Paid Offer
- Episode 193 – Facebook Groups – The Essential Systems and Processes for Success
- Episode 246 – 5 Metrics to Track Your Sales Funnel Success
- Tina Tower – Her Empire Builder
- Amanda Farmer – Your Strata Property
- Fiona Keary – Style Liberation
- Susan Garrett – Dogs That
- Loretta Brandolini – Reluminate Beauty
