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260 – 6 Smart Questions – How to Know if You’re Ready to Add a More Expensive Product or Service

Sales & Marketing, Podcasts

Content Sells Podcast

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You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow.

In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business.

If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you.

Listen to This Episode to Hear More About:

  • The subtle clues your audience is giving you that they want something more
  • Why growing your revenue doesn’t always require new leads
  • What clients really pay more for (hint: it’s not more sessions or longer programs)
  • A smart way to structure your offer suite so you can help more people — without burning out
  • A powerful mindset shift that makes selling more expensive products feel aligned and value-driven
  • The 7 drivers that increase perceived value and justify a higher price
  • Why adding a more expensive product might actually help you serve more people — not fewer
  • How to know if your current offer is enough of a foundation for going premium
  • The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one
  • What high-ticket buyers are really looking for (it’s not what you think)
  • A simple pricing tier model that could triple your revenue — without needing more leads
  • How to spot the “hidden premium offer” sitting inside your existing program or service
  • Why some offers feel harder to sell at $500 than others do at $5,000
  • And so much more…

 


Free Resource for Content Sells Listeners:

6 Smart Questions – How To Know if You’re Ready to Add a More Expensive Product or Service Worksheet

Grab this FREE Resource and work through these questions at your own pace.

Get Your Free 6 Smart Questions Resource Here

 


 

Also Mentioned in This Episode:

Apply For Mastermind
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Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
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Episode 5: Getting Customers to the Top of Your Mountain

Episode 66: Turning Content into Sales With “The Problem/Solution Dance”

Amanda Farmer – Your Strata Property

Tasha Jennings – Conceive Baby & Your Fertile Pantry

Kristy-Lee Heighway Billett – People Powered Business

 


We’d love to hear from you!
Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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