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“I have the best online business library I have ever seen. Not to mention the podcasts that are on automatic play each time I get into my car. HerBusiness is my business university, it’s my one stop shop on ‘how-to’ for every single business problem I can face. It’s got my back and that’s a hugely reassuring feeling as a small business owner because of huge emotional, financial and mental investment you make in your business.”
— Yelda Adal-Hall, Sense of Style
Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses. Amy Wilkinson, an advisor on innovation and strategy to start-ups and large corporations alike, spent years of research unlocking the six essential... read more
It’s a new era of business and consumerism — and you play a role in defining it. Today’s biggest trends — the mobile web, social media, gamification, real-time — have forced businesses to rewire the way they think and... read more
Unlock the growth potential in your business. Imagine if one number showed you how you can double your sales by changing three words in your sales promotion. That’s pretty good, don’t you think? Numbers in your business don’t have... read more
If you’ve ever wanted to run business your own way but felt that maybe you were too different, or weren’t really the business making type, you might be just the person that author Chris Brogan addresses in his latest... read more
Author Seth Godin asks: What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too... read more
Are you making things happen? Or are you just making noise? How do you make people truly care about what you do and what you have to say? According to authors Chris Brogan and Julien Smith, you need more... read more
In her new book, The Innovation Formula, best-selling author and psychologist Dr Amantha Imber provides intelligent science-based strategies to create a culture where innovation thrives at an individual, team, leadership and organisation level. Amantha shows how any organisation can... read more
The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer... read more
One sure-fire way to get more leads is to offer prospects something that adds value to their life and that they’re willing to exchange for their attention. The better you can match your ‘lead magnet’ with what your prospect... read more
The social web has changed the way we do business forever. The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous responses. It’s about doing the best you can... read more
What if you could reward your customers, build their loyalty and let them help market your business? Location-based marketing lets you provide targeted offers and develop more meaningful interactions between your customers and your products and services. Millions of... read more
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in... read more
