The End of Business as Usual

It’s a new era of business and consumerism — and you play a role in defining it. Today’s biggest trends — the mobile web, social media, gamification, real-time — have forced businesses to rewire the way they think and run. With today’s digital revolution, information overload is inevitable. Are we in the age of enlightenment or are we lost in translation?

Watch this webinar in which Brian Solis, author of The End of Business as Usual – Rewire the Way You Work to Succeed in the Consumer Revolution is our guest.

During this webinar we look at:

• What you can do to take advantage of growing consumer influence
• How to create a culture of change to earn trust, influence and significance among connected customers
• Ways to connect with a rising audience through new touch-points between consumers, brands and new influencers and
• How astute brands create and steer customer experiences
• The three types of consumer and why need to be aware of the differences between them
• Why competing for the future is as important as competing for right now
• Why social media won’t save you
• How to build influence and trust with your audience
• Why the old saying ‘always be closing’ ought to be ‘always be changing’
• The new sales cycles and who they impact business decisions
• Going beyond the ordinary with customers

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Comments from the audience:

“I love Brian, he never fails to bring new ideas to a talk and help to open my eyes to how to embrace them.”

“The webinar was an enthusiastic presentation and the very useful examples used.”

“I love Brian Solis – he is such a perceptive and empathetic writer and speaker. What he says, what he writes, makes sense!”

“I felt like the webinar was very personal, a very good experience. It went beyond the obvious concepts of marketing and reaching customers, to explain the ideas behind successful business models.”

“The webinar presented a fresh perspective on customers, and in particular the concept of connected customers.”

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