The Impact Equation

Are you making things happen? Or are you just making noise? How do you make people truly care about what you do and what you have to say? According to authors Chris Brogan and Julien Smith, you need more than just a good idea and a certain number of social network followers to connect effectively. You need a potent mix of a number of things, things that the authors have tried and failed and learned from along the way. Have you got great ideas, but are unsure which platform best suits your message? Do you have access to great platforms, but are unclear on your goals? Do you have a great way with people, but your ideas are not solid?

Watch this webinar to discover:

• What it takes to build an audience
• How to keep your audience’s attention
• How do we differentiate between ideas that are going to work and which ones we should park, or dismiss?
• What are ‘platforms’ and how do you use them?
• Does more exposure lead to us having more impact?
• How are audiences, communities and networks different?
• What are some of the elements of building trust?

Comments from the audience:

“I enjoyed the simplicity/clarity of the message.”

“Good practical advice.” “Loved the whole lot – loved the word CREATE.”

“Confirmed that keep it simple is still the go…”

“Always enjoy hearing about new ideas and a different perspective.”

“Intelligent and informed interview with honest and inspirational responses and shared information.”

“Practical offerings, great stories, case studies and examples.”

“Great speaker who made me excited to read his book.”

“I enjoyed Chris’s refreshing point of views about the attributes and his frankness.”

“Easy to listen to. Good interviewing. Chris is a clever yet humble guy which is great.”

“Chris’ perspective on packaging your quirks to create contrast and including the emotional aspect to your content – a different way of doing business. Enjoyed Chris’s emphasis on serving your customer and making it easier for your buyer. Good stuff!”

“Suzi and Chris were both such great speakers! content was amazing! Gave me lots of ideas for my business – they were really inspiring. Can’t wait till the next one.”

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