Be Part of the Action. The Skills You Need to Run a Business.
Ghazaleh Lyari is the Founder and Managing Director of Ghermez Cupcakes, a gourmet cupcakes company that uses nothing but the best, wholesome ingredients. In this In Her Shoes interview, Ghazaleh discusses: her inspirations for becoming a business owner the... read more
How to Engage Your Social Media Audience: Relevant, Useful and Generous Content
Whether you’re a global brand or a small business entrepreneur working from your spare room, you have a tremendous opportunity to become a thought leader and recognised expert using social media. Thought leaders are individuals who have developed a... read more
Be Open to Opportunities. Take Risks and Jump Quickly.
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In part two of this In Her Shoes interview, Lisa discusses: the businesses that exists under the Messenger umbrella and how... read more
Innovative Marketing. How Custom Publishing Can Boost Your Brand.
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In this In Her Shoes interview, Lisa tells us: why writing a book is still a dream for many people, even... read more
Tip No. 3: Brand Loyalty-the Pot of Gold
In order to create brand loyalty, a brand or business must break consumer habits, help them acquire new habits and reinforce those habits by reminding consumers of the value of their purchase and encourage them to continue purchasing those... read more
How to Strategically Manage Your Business Reputation
Carden Calder co-founded BlueChip Communication in 2004 after a decade in financial services and financial communication roles. As a founding partner Carden grew the business from start up to become Australia’s largest specialist financial services communication and public relations... read more
Dynamic Tips for Small Business – Video Interview with Jen Bishop
At just 29 years old, Jen Bishop has already been a journalist for over a decade. She’s been a reporter, a news editor, an editor and is now the publisher of Dynamic Business Magazine, Australia’s premier source of small... read more
How A Cult Brand Is Built on Community – Video
I love the sound of a Harley Davidson. Not sure if it’s an impending mid-life crisis but I’ve been thinking about (event set goals around) learning to ride a motorbike. It will likely be a Vespa rather than a... read more
Business Partnerships – Video with the founders of Ruby Cha Cha
The multi-award winning team at Ruby Cha Cha use innovative market research to provide insights and create business stories that allow their clients to solve marketing challenges. Ellen Baron and Kristin Hickey, the Managing Partners of the company, discuss... read more
Branding: What Remains to be Seen in Your Branding Strategy Video
Annalise Law is 32 and the MD of The Kanga Group – a multi award-winning promotional merchandise organisation. In this interview Annalise discusses the biggest mistakes companies make when trying to establish their brand, ways to make your customers... read more
Increase Your Visibility – How to build your personal brand through networking, social media and publicity
National – 20 October Increasing your visibility is a key goal for many business owners. It’s been said that who knows you is more important than who you know. So, how do you increase your visibility while maintaining your... read more
7 Building Blocks of a Sustainable Marketing Framework
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more