Branding Resources

The Brand YOU

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Personal branding is not unlike corporate branding. Just like corporate brands succeed or fail based on how consumers perceive, think, and feel about them, so your personal brand on the job is based on how others perceive, think, and... read more

How A Cult Brand Is Built on Community

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Karen Davidson is the great-granddaughter of the Harley Davidson’s co-founder, William Davidson, and has been riding motorcycles since she was nine. Karen officially joined the company in 1989, bringing business experience and a keen eye for fashion design. She... read more

How to Succeed in the New Web Economy

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Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. It provides the strategic map and specific tactics for success in the new economy... read more

Podcasting. The What, Why and How.

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Let’s start with what podcasting is. The concept of podcasting is that of an on-demand audio program that individuals or businesses record and post to their website and podcasting tools such as iTunes. You could essentially think of a... read more

Cheeky by Name Cheeky by Nature!

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Just six years ago Leona Watson was approached by two chefs seeking her assistance in starting a ‘food and cooking’ company. They were looking for someone with a love of cooking and a background in marketing and business. Utilising... read more

Dare to be Different

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The key challenge in today’s competitive world is to build strong, lasting brands. Brands with some ability to transcend their age and to stimulate and captivate those that they are designed for. While the role of these relevant (i.e.... read more

Dare yourself to shine

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We live in a ‘grab it and go’ world where sales opportunities are won and lost on first impressions. Ask any successful high-level professional and you are likely to discover that their success was due not only to their... read more

www.yourcompany.com.au

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Last issue we discussed some of the Internet success strategies you can use for your business. Your choice of domain name is a great starting point but is all too often neglected as part of a Web strategy. Providing... read more

Your portrait, your image

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So you’ve been asked to submit the dreaded photograph of yourself to a publication. Just as you’ve taken the time to name your business and create its identity, it’s worth taking the time to ensure the image of yourself... read more