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178

 – Behind the Scenes of our House and Garden Magazine Feature

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Hosted by HerBusiness

On air:

6 May 2021

Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes?

The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer story with me, asking me about my inspirations, HerBusiness, and my design likes and dislikes.

They also included our business name and my personal story, which is publicity that would typically cost $$$$$$$ to buy.

I love my home, and it looked gorgeous in the magazine. I’ve lived there for seven years now. But when we bought it, it was an old warehouse, dilapidated and in need of gutting and rebuilding. We put a lot of love and effort and heart into it and a lot of our vision.

We had a team of people – architects, builders, tradespeople, designers all working with us to help make the final product the mirror of what we imagined our home to look like when finished.

And, every single day, I appreciate my home.

I appreciate the light.

Space.

The location.

The rooms that I love to entertain.

The rooms that I chill out.

We designed each room very deliberately.

And it’s not just really functional for my lifestyle; it’s also impressive to look at.

And the House and Garden publishers loved it.

But, here’s the thing.

There was a WHOLE LOT that was happening behind the scenes that DIDN’T make it into the magazine.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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