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151

 – A Case of the ‘I Don’t Want Tos’

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Hosted by HerBusiness

On air:

30 July 2020

Sometimes in business, we see our competitor doing something really cool. So, we decide we probably ought to do that thing too. Or, we get some feedback that we really should be doing this, or that, because it’s an opportunity that might lead to great prosperity for our business. Or, we say we’ll do something. Go off the idea.

But then feel compelled to follow our original thought so as to stay consistent and not be flaky. All these scenarios can take us off our BIGGER course.

Here is how we know if it is not for us.

We get the ‘I don’t want to’ feeling.

When you think about doing a new thing

  • Hiring that new person
  • Creating that lead magnet
  • Doing that Facebook live
  • Starting that membership
  • Running that promotion

We find ourselves digging our heels in – metaphorically – and pushing away from the very thing that we say we want.

It can be exhausting.
Pushing uphill.
Going against our grain.
Depleting our life-force particles.

It can be easy to get into a way of thinking that is full of “SHOULDS”. What we SHOULD do or what we COULD do.

Yes, you could have a membership
Yes, you could have an online course.
Yes, you could have a Virtual assistant, a lead magnet, a marketing funnel, an instagram account, facebook ads running,

You could be doing daily Facebook lives, speaking on stages, writing a book.

You could, but you don’t HAVE to.

Listen to hear:

  • How the case of “I don’t want tos” might be a sign of burnout
  • What to do when you find yourself ‘should-ing’ all over yourself
  • My plans for getting to the other side of fatigue
  • Getting back on track when you find yourself feeling lost
  • How to do more of what you WANT and less of what you COULD

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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