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346

 – How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)

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Hosted by HerBusiness

On air:

29 January 2026

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If you’ve ever found yourself stuck in what feels like perpetual promotion mode, feeling like you’re shouting, “Buy my thing. Buy my thing.” This episode is for you.

In this special “Ask Suzi” episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask:

How do I market multiple services, products, or programs without confusing my audience or exhausting myself?

As your business grows, your offer range often grows too — but that doesn’t mean you have to market everything at once.

Suzi breaks down four powerful shifts that will help you simplify your marketing, make more aligned sales, and build a more sustainable business — one that doesn’t rely on you being in constant “sell” mode.

In This Episode:

  • Why more offers don’t always mean more results
  • How to simplify what you’re offering and focus on the right things at the right time
  • The importance of knowing your numbers so you can work smarter, not harder
  • How to stack your offers throughout the year to build momentum
  • The difference between public promotions and private invitations — and why you don’t need to promote every offer to everyone
  • Real examples from different types of businesses — including consultants, stylists, and traditional service-based businesses

We’d Love to Hear From You!

If you enjoyed this episode, leave a rating or review on Apple Podcasts — or send Suzi a DM on Instagram to let her know your biggest takeaway.

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Mentioned in This Episode:

The HerBusiness Network

Money Metrics Blueprint

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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