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342

 – How Amanda Farmer Built a Marketing System That Attracts, Converts, and Keeps Ideal Clients

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Hosted by HerBusiness

On air:

8 January 2026

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Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches.

So, in this episode of the HerBusiness Podcast, I’m talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients.

Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she’s giving us a peek behind the curtain.

Here’s What You’ll Discover in this Episode: 

  • The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal.
  • The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best.
  • The one, repeated event that consistently CONVERTS Amanda’s clients (she’s been using this for years… and it still works!)
  • What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a “next step” to take.
  • How Amanda decides which marketing activities to double-down on (and which to throw out!)
  • Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up.
  • How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you’re not constantly chasing new leads), and… make more money!

 

 

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Mentioned in This Episode:

The HerBusiness Network

Content Sells Episode 4:
Finding Your Marketing Mountain

Content Sells Episode 328:
4 Systems That Saved My Sanity as a Business Owner

Thanks to our Reviewer — Katie Balogh, Bright Point Research

Download the FREE Money Metrics Blueprint for Entrepreneurs

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For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Amanda Farmer

Amanda Farmer

Amanda Farmer is a leading Australian strata lawyer, educator, and advocate for apartment living. As the owner of Lawyers Chambers, a strata-focused legal practice in Sydney, Amanda has over 20 years experience guiding owners, managers, and stakeholders through the legal intricacies of strata living and governance. Amanda is the host of the Your Strata Property podcast, the longest-running and most respected podcast dedicated to helping strata owners and professionals navigate the complexities of strata properties. An increasingly sought-after speaker and educator, Amanda supports strata and property managers, agents, owners, and residents to build stronger, more informed communities.

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