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175

 – Why You SHOULD Work on Tasks You Can’t Invoice

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Hosted by HerBusiness

On air:

15 April 2021

“My biggest challenge is finding the time to market and pitch myself outside of paid projects.

I know I need to do it to ensure a consistent pipeline of clients in future, but I can’t shake this weird feeling of guilt and worry when I’m not working on tasks that I can’t invoice.”

I loved this question from HerBusiness Member, Brittany, because it’s a trap that we can ALL fall into.

We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you’re a solopreneur.

While you’re busy making “the thing”, delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients.

Clients want their jobs. And they want them now. And there’s just you, doing all the things.

Maybe there’s someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders.

Meanwhile, the pipeline of potential new clients isn’t being filled and you can find yourself in a cash flow crisis and with lumpy cash flow.

So, how do you move away from good months and bad months to also working on projects that don’t immediately put money in your pocket?

In this episode, I share the three areas that we focus on to ensure that we are at all times attracting, converting AND keeping our ideal clients.
It’s a simple, yet powerful way to think about your business.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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