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340

 – Why I Walked Away From a Top Money-Making Program in My Business… On Purpose

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Hosted by HerBusiness

On air:

25 December 2025

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I recently walked away from one of my top money-making programs. Not because it didn’t work. Not because it wasn’t valuable. But because I felt it was no longer fully aligned with my business and personal goals.

So in this episode, I’m revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you’re considering moving away from an offer or program yourself.

This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper.

Let’s talk about what it means to trust your intuition, release what no longer feels right, and create space for evolution in your business.

Here’s What You’ll Discover in the Episode: 

  • Why I decided to walk away from one of my top revenue streams (and the make-or-break questions I asked)
  • The reason why success alone is not a reason to keep something that no longer aligns with your business path.
  • The subtle (but persistent!) signs that a program, offer, or identity has run its course.
  • How to tell the difference between fear, fatigue, and real intuition.
  • The unexpected challenges that can come up when you let go of something successful.
  • What opens up when you create space to envision your business future, instead of filling every minute of your schedule.
  • A 5-part framework to help if you’re considering letting go of something in your business.

 

 

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Mentioned in This Episode:

The HerBusiness Network

Joey Ballantyne – Grit and Grace Collective

 

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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