If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly, READ and CLICKED ON, when there are so many others competing for your ideal customer’s attention?
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share the 4-part system for succeeding with email marketing.
Included in this episode is a BONUS download –The 4-part Get The Email Marketing Edge Blueprint.
Listen to this episode to hear more about:
- The core approach Michelle has used over the past 18 years as a professional email marketer
- The foundation idea that will not only help you with your email marketing, but also ALL your marketing activities
- The 4 stages of connection you need to be aware of to get people looking forward to receiving your emails instead of deleting them (or worse, unsubscribing)
- Why you want to take the idea of the marketing funnel and turn it upside down (and how you can do it)
- What thinking about your email marketing like a mountain can do to give you clarity and boost your results
- Why beginning with the end in mind will get you more conversions
- Why building backwards will actually help you go forwards faster (weird, but true!)
- The golden rule of content marketing
- The one big stumbling block almost all businesses have that’s keeping them from getting results with their marketing and the 5 minute solution to overcome it
- How to escape the “ad hoc” approach to email marketing
- The buyer journey framework that helps you answer the “what emails do I send and when?” question
- How to attract new clients with your email marketing
- How to nurture leads
- Why you want to put as much effort into keeping your customers with your email marketing as you do into getting them in the first place
- What marketing tools do you need to automate your email marketing?
- The key metrics you want to know to ensure your email marketing is on track
Also mentioned in this episode:
- Email Marketing Edge Master Course
- The HerBusiness Making It funnel
- Your Ideal Client Episode
- Other episodes relating to Email Marketing:
- 8 Types of Subject Lines That Will Get Your Emails Opened
- Are Email Newsletters Still Worth Doing?
- 10 Low-Cost Ways To Grow Your Email List
- 9 Ways To Segment Your Email List For Better Results
- 4 Email Marketing Trends That Will Help You Get Better Results
- 5 Common Email Marketing Mistakes
- How To Create a New Client Email Nurture Campaign
- Strategies for Creating Email Campaigns That Sell, Without Being Sales
