184 – How to Raise Your Prices – 5 Strategies For Making More Money (Without Losing Customers)
Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point...
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183 – Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”)
Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing...
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182 – How to Shift From Working With Individuals to Working With Groups
Are you feeling stuck trading time for money? Wondering how you can grow your business when you ALREADY feel so busy and your calendar is already full? Trying to figure out how to get more leverage and help more...
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181 – 3 “Get Specific” Marketing Strategies That Can Change Your Results Overnight
Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general...
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180 – Copywriting Tips To Get More Clients & Strategic Alliances – With Bernadette Schwerdt
A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That’s...
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179 – Why Your Marketing Needs to be More “BOOFY”
Are you making it TOO HARD for people to buy from you? You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do next. And...
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178 – How to Get FREE Leads With a Self-Liquidating Offer with Brandi Mowles
Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there...
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177 – 7 Most Common Newsletter Mistakes (and How to Fix Them)
Do you send a regular newsletter? Or maybe you’re thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to...
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176 – How To Successfully Launch Anything with Jeff Walker
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home...
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175 – Best Books For Content Marketers – 2022 Edition
Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode...
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174 – How to Create Time For Big Ideas That Grow Your Business
It can be easy to hit burnout when you’re doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines. In...
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173 – The Cost of “New” Vs Rinse & Repeat
When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something new. In this...
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