Click to download the podcast You can have awesome content and an amazing offer, but if you don’t manage the risk reversal process, you could be losing your prospects right at the point of purchase. Guarantees and other...
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Click to download the podcast User-generated content is on the rise – smart content marketers are finding huge benefits in opening up their content generation to their communities – whether it’s photos, videos, case studies, comments, ratings and reviews,...
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Click to download the podcast One of the most valuable pieces of content we have is our customer stories. And yet, many businesses are ignoring this incredibly powerful content, even though it’s right under their noses. In this...
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Click to download the podcast Are you looking for some new content inspiration? What are some of the latest ideas and formats you need to know about such as quizzes, gamified content, user generated content and live streamed...
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Click to download the podcast Are you looking for some new content inspiration? What are some of the latest ideas and formats you need to know about such as quizzes, gamified content, user-generated content and live-streamed content? In...
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Click to download the podcast Everybody wants traffic – more visitors to their site, their optins, their sales pages, etc. But very few people are actually really prepared to turn that traffic into sales. In this episode, you...
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We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so important to be consistent with...
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We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while. Today, your hosts, Suzi Dafnis and Michelle Falzon, will be answering Olga’s question about finding images...
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Click to download the podcast How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content...
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Click to download the podcast One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects will want to receive in exchange for...
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Click to download the podcast Welcome to Episode 07 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re focusing on 5 common email marketing mistakes and what you can do to avoid them....
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Welcome to Episode 08 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Many people use email marketing to create new leads, but often forget to use the power of email communication once those leads become customers....
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Content Sells