38 – 10 Low-Cost Ways to Grow Your Email List
A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketing priority in their business right now....
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37 – What’s in a name? How to name things
In his famous play, Romeo and Juliet, Shakespeare famously asked “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But in this episode, your hosts Suzi Dafnis and Michelle Falzon...
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36 – Your voice as content: How to speak confidently and persuasively – with Juliet Jordan
It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice – like a radio announcer or a public speaker or sales trainer, you might not have...
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35 – The Un-Selling Secret: How to get your content to do the selling for you
We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale. In this episode of the Content...
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34 – Content Plan: The can’t-get-it-wrong content marketing strategy
It can be easy to get off track, and either create too much content or not the right content – when you don’t have a sound strategy or plan for your content marketing. In this episode of the Content...
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33 – How to recycle and re-purpose your content
Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you’ve published it you then need to...
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32 – 9 ways to segment your email list for better results
Depending on which study you read, the average person gets between 100 and 250 emails per day. And it’s likely that just about everyone you talk to is suffering from some kind of email overload. What that can lead...
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31 – How to use surveys to discover exactly what your customers want, and how to give it to them with Ryan Levesque
What if you could find a way to figure out EXACTLY what your prospects want and then deliver it to them via a highly effective sales process, tailored to their specific preferences? In this episode of the Content Sells...
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30 – How to Create a Landing Page that Converts – Part 2
In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results with your landing pages. Because a bad landing page...
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29 – How to Create a Landing Page that Converts – Part 1
If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consultation, one of the biggest factors impacting...
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28 – Blog posts that sell
Blogging is something a lot of small business owners do, but many don’t get the results they want. And one of the reasons is that many business owners find it challenging to convert blog readers into leads and sales....
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27 – Videos that Sell with James Wedmore
If you’re not currently using video in your content marketing, now is the time to start. Video content generates 1200% more shares than text and images combined; companies who use video get, on average, 41% more traffic than those...
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