Research shows that once someone has made a commitment, they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged...
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There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it’s not a page you might think about very often, people are arriving on it more often...
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We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that’s writing a blog post or email sequence, crafting a sales page or a video script or even putting...
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A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketing priority in their business right now....
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In his famous play, Romeo and Juliet, Shakespeare famously asked “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But in this episode, your hosts Suzi Dafnis and Michelle Falzon...
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It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice – like a radio announcer or a public speaker or sales trainer, you might not have...
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We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale. In this episode of the Content...
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It can be easy to get off track, and either create too much content or not the right content – when you don’t have a sound strategy or plan for your content marketing. In this episode of the Content...
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Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you’ve published it you then need to...
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Depending on which study you read, the average person gets between 100 and 250 emails per day. And it’s likely that just about everyone you talk to is suffering from some kind of email overload. What that can lead...
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What if you could find a way to figure out EXACTLY what your prospects want and then deliver it to them via a highly effective sales process, tailored to their specific preferences? In this episode of the Content Sells...
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In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results with your landing pages. Because a bad landing page...
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Content Sells