40 - How to get your error 404 page working for you

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There is a page on your website that is possibly a bit neglected or in need of a revamp.

Because, even though it’s not a page you might think about very often, people are arriving on it more often than you may be realising… and that is your Error 404 Page.

There are a few specific things you can be doing to transform this page from a neglected “no-go” zone into an engaging sales person for your site.

In today’s episode, hosts Suzi Dafnis and Michelle Falzon share some ideas with you to help lift this poor, neglected page out of the shadows and revamp it into an engaging piece of communication that brings your clients and prospects closer to you, rather than pushing them away.

Plus, included in this episode is a bonus download – Error 404 Facelift Guide, which includes screenshots from some of our favourite and least favourite Error 404 pages, along with a quick summary of the 6 key tips for turning your Error 404 page into an asset, rather than a liability on your site.

Listen to this episode to hear more about:

  • What the heck is an Error 404 and why you need to pay attention to this page on your site
  • The most common reasons why your site will show an error page to your customers and prospects
  • How changing to a new website led to more than 8000 broken links – and lots of headaches
  • Why you don’t want to remove content from your site
  • Why the standard Error 404 page your site might be showing people right now is working against you (and what you can do about it)
  • An overview of some of our favourite Error 404 Pages
  • The mistake adventure wear company, Patagonia, made with their error page strategy (and why you want to avoid it)
  • How to acknowledge errors on your site in a cool way that re-engages your audience
  • Why adding a dash of humour to your Error 404 Page works wonders
  • The simple strategy AirBnB uses on their Error 404 page that you will want to replicate
  • 3 ideal next steps to offer someone when they land on your Error 404 Page that will keep them on your site
  • The engaging copy used by Australian Writers’ Centre on their Error 404 page that will inspire you to up your game
  • How to use images on your Error 404 Page for maximum impact
  • How to find broken links on your site

Also mentioned in this episode:

 

Error 404 Facelife Guide

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...