Should you start a podcast? And if so, HOW do you do it? Today your hosts, Suzi Dafnis and Michelle Falzon, respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts....
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A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration...
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Today we interview someone who is an expert in the area of “Influence” – Julie Masters shares with us her insights on how we can create more influential content that not only reaches our ideal customers but also changes...
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Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel?...
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Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and...
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In our last episode, we shared how we got started with Facebook Live. In today’s episode, we’re taking it one step further and looking at How to Use Facebook LIVE to Grow a Following. Because once you get started,...
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There are going to be times when an interview is the PERFECT format for you to capture AWESOME content. Whether it’s interviewing customers for a case study, or speakers at your next event, or you’re interviewing authors and other...
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Here at the Content Sells Podcast, we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want and...
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Today we’re talking about why you need to find your niche and the power of niching down – that is focusing in on serving a very specific and narrow slice of your market. Because the tendency for many small...
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Today, we’re talking about how important it is to have an ideal client avatar and specifically, the importance of doing one-to-one interviews with people who represent your ideal client. Doing real-life interviews with people who represent your ideal client...
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Content marketing is about a WHOLE lot more than the words you write or say. A big part of the success of your content is how it’s designed. Many people argue over which is more important – the copy...
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Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your...
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