Today, we’re talking about how important it is to have an ideal client avatar and specifically, the importance of doing one-to-one interviews with people who represent your ideal client. Doing real-life interviews with people who represent your ideal client...
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Content marketing is about a WHOLE lot more than the words you write or say. A big part of the success of your content is how it’s designed. Many people argue over which is more important – the copy...
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Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your...
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What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and...
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Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab...
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Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content. Having a crystal clear picture of...
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Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your...
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Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from...
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Today your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen...
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Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 – How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look...
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Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is,...
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Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). And in...
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Content Sells