How to Market a High End Retreat

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A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!).

But they DO take some special consideration when marketing a high-end retreat.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of their top tips for marketing a high-end retreat.

Join Suzi and Michelle at the REACH Retreat!

Follow this link to get more information and to apply now: http://thereachretreat.com/

Listen to this episode to hear more about:

  • Why you need to market a high-end retreat differently to your other programs
  • The rapid and massive increase in people looking for more purpose-based travel experience
  • What you can learn from the half-a-trillion-dollar a year “Wellness Market”
  • Why you might be missing out on customers if you are still only offering traditional “classroom” learning experiences
  • What a home brewing retreat in Boothbay Harbour, Maine, tells us about the retreat market (and why you need to take this seriously)
  • How to use a Retreat as a “slack adjuster” in your business – adding a higher level of profitability to your existing marketing funnels
  • How much lead time do you need to promote a high-end retreat?
  • How to maintain scarcity and urgency even if you’re marketing your retreat over a long period of time
  • How Michelle and Suzi used Facebook LIVE to generate $50,000 in Retreat sales in 5 days
  • What to take into account when considering your Retreat Early Bird Pricing
  • The “one email” approach to Retreat sales
  • How to use your family and friends to help you sell your Retreat
  • How a business consultant used Word of Mouth to fill his retreat to Africa
  • Do you offer an application process or not?
  • Why you want to be able to say “no” to some Retreat participants
  • How to “piggyback” your Retreat marketing onto all your other marketing efforts
  • And much more

Also mentioned in this episode:

 

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...