If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done. That’s the potential power of crowdsourcing – tapping into the global talent pool and using... read more
In 2011, the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 eBook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!, and learned first-hand... read more
What if you stopped renting time or space (“advertising”) and started investing in valuable content—content that you’ll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if…you... read more
If you’re an entrepreneur who needs funds but who does not have the benefit of a robust Rolodex of angel investors, venture capitalists, or even a plethora of wealthy friends you can call, then it could be smart to... read more
Shift your business intent to earning the right to growth by improving customers’ lives and transform your business. Chief Customer Officer 2.0 provides a proven framework in launching and advancing the customer experience transformation in businesses around the world.... read more
Create Killer Content and Ignite Your Business. Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organisations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate... read more
Digital leaders are made, not born. And you too have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and... read more
We’ve been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment – the carrot-and-stick approach. That’s a mistake, Daniel H. Pink says... read more
The art of selling has evolved tremendously over the last few years. Today’s hectic pace demands that sales professionals (and that includes all business owners, managers and leaders) rethink their strategies and practices. We must attract, teach, convert, serve,... read more
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This installment of BOOKED for... read more
Consumers are bombarded with as many as 5,000 messages a day. They are in complete control of how they buy. They can ignore your advertising at will. So how do you get them to pay attention to you? Joe... read more
No one likes stagnation, especially when that feeling of being stuck lingers despite serious efforts to gain momentum. Having a sense of momentum in your life can leave you feeling satisfied and renew your belief in your ability to... read more
