Webinars are still quite new in the Australian business marketing landscape and so are a great way for YOU to differentiate you business from its competitors. Webinars provide the opportunity to grow relationships between your company and your customers;... read more
Personal branding can be described as selling yourself. Thanks to social media, it has become much more important than ever before. Broadcasting ourselves Social media is a wonderful platform from where we can broadcast our personal messages so that... read more
Click to download this episode. Guy Kawasaki, chief evangelist of Canva, believes that graphic design is becoming more available and accessible for everyone. In his recent interview with the Australian Businesswomen’s Network he explains the role of an evangelist... read more
Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media platforms offer effective ways to market your business. So given that you’re probably busy enough with social media, why should you consider stretching your time and resources to include Google+? Google+... read more
Click to download the interview Business relationships are no different to romantic relationships, according to Janet Beckers. Her new book Romance Your Tribe Online encourages readers to woo their clients as they would lovers. Janet spoke recently to the... read more
Click to download this episode. YouTube is the second-largest search engine after Google. It reaches over a billion visitors each month. YouTube is unique in that it can enable small businesses to develop an authentic and engaging voice and... read more
In social media, the key thing is to know your different “tribes” says Ken Burgin. Ken is the founder of ProfitableHospitality.com, a website focused on providing essential information and skills to chefs, club managers and café and restaurant owners... read more
Click to download the interview In a recent herBusiness Podcast interview, Catriona Pollard, author of From Unknown to Expert outlines five steps to becoming a recognised expert by utlising social media and PR tactics. In the interview Catriona outlines... read more
Click to download this episode. Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media. If we can’t be all things to all people, how do... read more
Last week marketer John Jantsch joined a live audience with HerBusiness to discuss his latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar. During the interview with HerBusiness’s Suzi Dafnis, he explained that: the... read more
Twelve years, two billion people and countless case studies on the business benefits of social media later, professionals get that it’s important. This is a step in the right direction but a far cry from having a social-first mindset.... read more
Click to download the interview In a herBusiness interview, Founder and CEO of Luxury Market Branding, Lauren Maillian Bias discusses her new book The Path Redefined. Lauren talks about starting her first business, what she’s learned about being a... read more
