The world has gone mobile! More and more people now use their smart phones to search for things on-the-go rather than sitting in front of computers at home or in the office. Each day, over 650,000 Android phones are... read more
Click to download this episode. Nick Bowditch, startup consultant and former Small Business Marketing Executive of Australia and NZ at Facebook, strongly believes that of all the social media platforms, “Facebook is King”. In this interview on the Social... read more
Click to download this episode. Social media is a valuable tool for any business. Many small business owners don’t realise how valuable Google+ can be along with other social media platforms, such as Twitter, LinkedIn, and Facebook. In a... read more
Is your product or brand experience shareworthy? You’re lying on your favourite beach, great book in hand, waves crashing gently, calming the corporate soul with your significant other beside you. In a word, bliss. The book is great.... read more
With one click of the button your message can be instantly seen by hundreds, if not thousands of individuals. The simplicity with which your message can reach people instantaneously is one reason why many businesses have turned to social media to reach out to... read more
Click to download the interview Cat Matson is one of Australia’s leading commentators on social media. In this recent herBusiness podcast, Cat explains the beneficial and lasting impact that a social media presence may have, especially for a small... read more
Menzies School of Health Research deals with many challenges that most of us would not encounter in a day, let alone our lifetime. As the Australian leader in Indigenous and tropical health research, they work to diagnose, prevent and... read more
Click to download this episode. Krista Neher of Boot Camp Digital and author of Visual Social Marketing for Dummies, shares her advice on how to use visuals in social media. In this Social Media for Small Business podcast, she... read more
Click to download this episode. When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth – International Star Wars Day, there was a (loud and online) backlash from their usually... read more
On a normal day, you will find Lynne Walden preparing for new exhibitions, meeting with artists and discussing their motivation and the inspiration sources behind their work. She enjoys this greatly, and as a farmer’s wife, she is accustomed... read more
Click to download this episode. There are many business types and industries that social media is ‘obviously’ perfectly suited for. But what about industries that are less-sexy, less interesting, even confronting topics or issues the public don’t like talking... read more
How to use location-based foursquare to reward customers and build loyalty What if you could reward your customers, build their loyalty and let them help market your business? Location-based marketing lets you provide targeted offers and develop more meaningful... read more
