I started ‘tweeting’ regularly in October 2008. Since then it’s become a major distraction/addiction/pastime and strategic tool for business. When people ask: “What is Twitter?” I often reply by saying “it’s a micro-blogging platform that allows you to share... read more
I’ve been at the preeminent technology festival, South by South West for the last three days. As you’d expect, much of the content in presentations is about, or touches on social media. We’re using multiple hash-tags, showing twitter-roll on... read more
Here are ten reasons to be active on Facebook: Meet your peers Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users. Find... read more
Social Media Optimisation (SMO) is the current buzz word that advertisers are trying to work into their marketing mix. SMO is the process of harnessing the power of social networks, online communities, and leveraging user generated content to spread... read more
Social Media is probably the single biggest opportunity for businesses big and small to build networks and awareness. I was talking to someone about it recently and their comment to me was “It sounds like a cult!”. I guess... read more
Participating in social networks is a bit like being on a reality TV show. Everything you say is public. Once it’s out there, it’s out there. It’s easy to get voted off (other people’s friend/follow/connection lists). To help... read more
Twitter is an excellent way of engaging your audience and creating valuable business relationships online. In just a few short months I have used this amazing social media tool to grow my publishing business, attract new clients and gain... read more
How are you using Social Media to increase your network, to connect with clients and to raise your profile? Social media is here to stay! That’s my opinion anyhow. The tools may change (ie. tomorrow’s Facebook is yet to... read more
Networking with the world has become easy… The use of social media technology to network with people around the globe has become easy, but, easy has not meant success for many. Social Networking can be a time-drainer or a... read more
Regardless how small your business, you can use social media tools to help position you as an expert and to build relationships with your clients, prospects and colleagues. The biggest question with regard to these tools is WHY would... read more
For the last few months I’ve been focused on developing my networks and selectively connecting with individuals that I can follow/friend and who I can add value to and vice versa. At first it all felt like being stalked.... read more
That’s the question that New York Times’ Tech columnist David Pogue posed in his weekly editorial. A whole industry has been created to make use of Twitter easier and more portable but none-the-less, like with any social networking tool... read more
