Annalise Law is 32 and the Managing Director of The Kanga Group – a promotional merchandise organisation that works with leading corporate companies on targeted marketing solutions for branded merchandise. Some of Annalise Law’s greatest achievements to date include:... read more
Twelve months ago (due to the Global Financial Crisis) the Federal Government instructed the Australian Taxation Office to give small businesses a bit of a ‘break’ if they were having trouble paying their Business Activity Statement debts. There are... read more
Rebecca Wallace had a successful career as an educator, teaching refugees English. Ambition and a desire to give her family the very best led her to leave her government job and move into the private sector. She transitioned in... read more
No matter what your business (online or offline) customers play a key role in your success. No customers equals no business – they are actually what you’re in business for, right? So whatever it is that you’re offering, be... read more
“Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing... read more
Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. It provides the strategic map and specific tactics for success in the new economy... read more
One item that can be imperative to your success in business is your cost of sales (COS). So can this figure be improved upon? Absolutely, you just need to work with what you have. Your business type will influence... read more
After being fired, Ariel Hyatt decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get... read more
After being fired, Ariel Hyatt decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get... read more
Fifteen years ago, and amazed with what the internet could do, then secretary Aliza Sherman took on board the possibilities that the internet provided, used her computer skills and started to empower others through the use of technology. Aliza... read more
Have you buried your head in the sand when it comes to your business financials? Do you know where your money is being spent and how much money you have earned? Or do you simply get your books done... read more
There are many, many aspects to marketing – your brand, the marketing activities you undertake, measuring your outcomes, the budget you have available to spend, not to mention taking the time to actually ‘do’ the required marketing activities in... read more
