Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In part two of this In Her Shoes interview, Lisa discusses: the businesses that exists under the Messenger umbrella and how... read more
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. In this In Her Shoes interview, Lisa tells us: why writing a book is still a dream for many people, even... read more
In order to create brand loyalty, a brand or business must break consumer habits, help them acquire new habits and reinforce those habits by reminding consumers of the value of their purchase and encourage them to continue purchasing those... read more
Carden Calder co-founded BlueChip Communication in 2004 after a decade in financial services and financial communication roles. As a founding partner Carden grew the business from start up to become Australia’s largest specialist financial services communication and public relations... read more
At just 29 years old, Jen Bishop has already been a journalist for over a decade. She’s been a reporter, a news editor, an editor and is now the publisher of Dynamic Business Magazine, Australia’s premier source of small... read more
I love the sound of a Harley Davidson. Not sure if it’s an impending mid-life crisis but I’ve been thinking about (event set goals around) learning to ride a motorbike. It will likely be a Vespa rather than a... read more
The multi-award winning team at Ruby Cha Cha use innovative market research to provide insights and create business stories that allow their clients to solve marketing challenges. Ellen Baron and Kristin Hickey, the Managing Partners of the company, discuss... read more
Annalise Law is 32 and the MD of The Kanga Group – a multi award-winning promotional merchandise organisation. In this interview Annalise discusses the biggest mistakes companies make when trying to establish their brand, ways to make your customers... read more
National – 20 October Increasing your visibility is a key goal for many business owners. It’s been said that who knows you is more important than who you know. So, how do you increase your visibility while maintaining your... read more
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
Personal branding is not unlike corporate branding. Just like corporate brands succeed or fail based on how consumers perceive, think, and feel about them, so your personal brand on the job is based on how others perceive, think, and... read more
Karen Davidson is the great-granddaughter of the Harley Davidson’s co-founder, William Davidson, and has been riding motorcycles since she was nine. Karen officially joined the company in 1989, bringing business experience and a keen eye for fashion design. She... read more
