Branding is one of the most important building blocks in the marketing of your business. Get it and your marketing plan, strategies and tactics right and you’re on your way to connecting with your ideal customers. When I sit... read more
Think of your favourite brand. How does it make you feel? Do you trust it to deliver every time? Are you more loyal to this brand over others? It’s no secret that a great brand has the ability to... read more
What does your brand say about you? When it comes to strong branding, it’s easy to compete with the big guys! Qantas, Coca Cola and Nike are powerful players with consistent, strong brands. A strong brand is what helps... read more
Does your resume claim that you’re creative and motivated? Does it describe you as having extensive experience, a strong track record and great communication skills? If so, I have bad news for you – your resume contains five of... read more
Whether it’s online or in the real world, in 2013 we’re all drowning in communication. It’s never been harder to get attention long enough to make a difference. It’s vital that you keep this front of mind whenever you’re... read more
While many businesses know they need to market to drive business and sales, most fail to prioritise branding as part of their business strategy. But, marketing and branding BOTH need a place in your plan. In fact, without a... read more
In a recent presentation to the Australian Businesswomen’s Network, Marny Lifshen, author of “Some Assembly Required – A Networking Guide for Women” explained that while we can’t all have people sleeping on the sidewalk for our brand (as Apple... read more
If you don’t work in the marketing industry, the terms Promotional Marketing, Brand Activation and Experiential Marketing can seem daunting. This is where I hope to shed some light. As business owners, we often have to wear many different... read more
Click here to download this episode. Brand strategist Catherine Kaputa is the President of New York City-based branding company, Selfbrand and is the author of award-winning book, You Are a BRAND! How Smart People Brand Themselves for Business... read more
Having a presence online is an excellent way to build your profile. Blogging, article marketing, commenting on articles and blog posts and social media updates are all great opportunities where your words can shine, but they can also be... read more
This week, we feature three creative female industry leaders who are presenting as part of Vivid Sydney – Ideas. These businesswomen are part of a world-class program of free and ticketed talks to be held across Sydney from 24... read more
You no doubt know the feeling of starting a new sport or hobby. When getting into a new sport, having the right shoes, bicycle, racket etc. are an essential part of being ‘the real deal’. You need the tools... read more
