While many businesses know they need to market to drive business and sales, most fail to prioritise branding as part of their business strategy.
But, marketing and branding BOTH need a place in your plan.
In fact, without a branding strategy, your small business may struggle to stand out from the competition. Today, your small business needs to stand out from the noise of competing messages and businesses, more than ever. Customers are more likely to switch and change providers if they have no reason to be loyal to you. Best-selling author of UnMarketing, Scott Stratten, says in his latest book:
“When you take the time to invest your brand’s time and resources into creating relationships, your customers become less trigger-happy. They come to feel like they know you. This relationship creates trust; then, when negative experiences happen, they give you a chance first – giving yo the benefit of the brand doubt.”
A simple small business branding strategy can help you stand far apart, differentiating your from others and establishing YOU as the clear winner in your industry. On 17 and 31 July, in a new online small business course, presented by the Australian Businesswomen’s Network, branding strategist, Cheryl Hayman will demystify branding for small business. The two-part online course (available both LIVE and On-Demand) will look at why your small business should bother branding, marketing and branding principles every business owner should know and how marketing and branding work together. Learn more about the course and register here.
“Branding is, and probably always will be, defined by your customers and prospects. You can, however, influence thoughts about your brand by every action your company takes to build relationships,” says Suzi Dafnis, Community Director, Australian Businesswomen’s Network.
Take action today to:
- Discover what makes your brand truly different and unique (and how to capitalise on that uniqueness)
- Define the target audience that will buy from you
- Learn how to maintain brand consistency across social platforms
Have questions? Call us on 1300 720 120 or visit the event section of our website today.
