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5 Signs Your Brand May Be Slowing Your Growth

Blog Posts By Suzi Dafnis

Sales & Marketing, Growth Zones, Her Business

Your business has evolved. You’re more experienced. You’re charging more. You’re working with better clients. You’re clearer on your positioning. But your brand? It might still be stuck in an earlier version of your business. For women in professional... read more

Photo of British Wildlife sculptor Sarah Brabbin

How One Artist-Turned-Businesswoman Is Bringing Her Passions to Life – with Sarah Brabbin

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“My business is such an important part of my life – no morning alarm, no uniform, no commute, and most importantly, nobody telling me what I can and can’t do!” Artist and wildlife sculptor Sarah Brabbin started her creative... read more

Why Simplifying Your Business Offers Can Unlock Your Next Stage of Growth

Blog Posts By Suzi Dafnis

Sales & Marketing, Growth Zones, Her Business

A Quiet Question Many Established Business Owners Ask There’s a point in many businesses where nothing is wrong — and yet, something doesn’t feel right. The business is working. Clients are there. Revenue is coming in. But behind the... read more

amey-lee-heart-content

How a Heart-Led Brand Story Helped One Woman Build a Meaningful Business

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I’m connected to heart-led entrepreneurs who want to ask interesting questions, care about people and want to make the world a better place for everyone.” Brand Story Strategist Amey began her business, Heart Content in 2014 after realising she... read more

Jo Saunders

How Women Leaders Can Build Trust and Influence on LinkedIn

Blog Posts By Suzi Dafnis

Sales & Marketing, Growth Zones, Her Business

When it comes to leading a business, visibility matters. Not for the sake of being seen — but because your leadership creates momentum, inspires your team, builds trust with potential clients, and opens doors to new opportunities. Yet for... read more

The Founder Behind Your Body & You – How Susanne is Reconnecting Women to Their Bodies Through Health Coaching

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“The JOY in people when they achieve something they never thought they could makes my heart sing.” Holistic Health Coach Susanne Ridolfi began with coaching gymnastics as a teenager, and over the years, that love for movement and helping... read more

Why Presence — Not Confidence — Changes How You Show Up in Business

Blog Posts By Suzi Dafnis

Sales & Marketing, Growth Zones, Her Business

So many women business owners tell me the same thing: “I know my stuff. I just don’t feel confident showing up.” Whether it’s a webinar, podcast, presentation, or even social content, the issue isn’t a lack of expertise. It’s... read more

Rewriting the Inner Story Holding Female Founder Back with Radhika Lucas

Rewriting the Inner Story Holding Female Founder Back with Radhika Lucas

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“The thing that holds most women back is the internal narrative.” Radhika Lucas of Content Halo started her business because she felt the pull to do something more than just making money. Radhika felt unfulfilled and wanted to use... read more

How Strata Lawyer Amanda Farmer Built a Highly Leveraged Business Model in a Traditional Industry

Blog Posts By Suzi Dafnis

Sales & Marketing, Growth Zones

When people think of lawyers, they don’t usually think of memberships, webinars, podcasts, or leveraged online education. But Amanda Farmer has built a business that challenges the traditional legal model — and proves what’s possible when you design a... read more

redefining holistic. healthcare with melanie macoun

How Melanie Macoun is Redefining Holistic Healthcare Through The Health Shift

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“I wanted to work with clients on holistic health. I was looking for something that could fulfill the desire to do MORE for my clients.” Melanie Macoun of The Health Shift was a physiotherapist for over 27 years, working... read more

Over 40 Years of Business Success (and How Marsha Lake Built Her Secretarial Services Business From the Ground Up)

Blog Posts By Suzi Dafnis

Featured Members, Her Business

“Being the ‘boss’ and making decisions, while at times challenging, is still a passion I have, which stretches me into the ‘uncomfortable zone’.” After a negative workplace experience while pregnant, Marsha Lake of Marsha Lake Secretarial Services found herself... read more

Big Congratulations to our 2026 HerBusiness Member of the Year — Kristy Smith of Virtual Elves!

Blog Posts By Suzi Dafnis

Featured Members

Congratulations, Kristy Smith of Virtual Elves! It is with so much joy and pride that we honour Kristy Smith, founder of Virtual Elves, as our 2026 HerBusiness Member of the Year. Kristy is the epitome of what it means... read more

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About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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