YouTube advertising for small business

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YouTube advertising is an easy way to draw potential clients to the top of your sales funnel, and not nearly as expensive as you might think.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson talk with Melinda Samson, the founder and co-owner of Click-Winning Content, about how small business owners can get the most out of advertising on YouTube.

Listen in to hear more about:

  • What makes for an effective, unskippable YouTube ad
  • How YouTube ads are connected to Google’s AdWords
  • What kind of businesses should use YouTube ads
  • Getting your ads to your ideal clients
  • Cost – balancing price and quality, how much it’ll cost, and more
  • What remarketing is and how to use it

Also mentioned in this episode:

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

About the Guests

I help Australian business owners maximise their investment in Google AdWords & use their Google Analytics data to improve their business performance. Many of my clients have trialled a DIY approach to AdWords, soon realising it isn’t the best use of their time or the best way to make the...

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