LinkedIn is known for its networking power, but in the right hands, it can also be a fantastic lead generator. In this episode of the Social Media for Small Business Podcast, Suzi Dafnis and Cat Matson interview Bonnie Power of Perfect BOOM, a business that helps small and medium-sized businesses harness the potential of LinkedIn, about how to use LinkedIn to generate leads.
Listen in to hear more about:
- LinkedIn tools that help your ideal audience find you
- The biggest mistakes that small business owners make on LinkedIn
- Who uses LinkedIn the most
- Tips for effective, meaningful cold calling
- Developing relationships through LinkedIn
- Automated marketing tools
- Making content that stands out on LinkedIn’s news feed
- The importance of positioning yourself well
