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The new era of social media marketing for your business is not only coming, it has already arrived.
Mark Babbit of YouTern believes that the core premise of his new book A World Gone Social – How Companies Must Adapt to Survive is that a new era, a new business climate, isn’t only coming, it is already here. The Social Age has pushed out what was left of the industrial age and created a marketing equaliser for all businesses. Mark was a guest on this episode of the Social Media for Small Business Podcast with Suzi Dafnis and Cat Matson.
Mark Babbit explains the concepts behind ‘The Death of Large’ and the ‘Power of the Nano,’ as well as expressing how important social media is when engaging with your customers, stakeholders and employees.
“The social age is the great equaliser. It doesn’t matter how small your business is or if your competitor has deeper pockets, social media allows everyone to compete and to compete well.”
In this interview podcast, Mark Babbitt, author of A World Gone Social – How Companies Must Adapt to Survive explains why social media is like an asteroid that has slammed into the earth and will take out the businesses that are like dinosaurs. (Ouch!) Plus we show you two new new Facebook features that’ll make using Facebook for business, easier.
Listen to this Social Media for Small Business interview with Mark Babbitt to learn:
- The effect you can have on your customers is not dependent on how big or small your company is
- The benefits of actively listening in real time to your stakeholders
- How to have just enough innovative experts in the room
- The benefits of online testimonials
- How using social media can be the strongest form of marketing
- What it means to have an O.P.E.N workplace
Social media has the power to transform how your customers contribute to the growth of your business. Listen to Suzi, Cat and Mark for a deeper insight in to how this medium can influence the productivity and resourcefulness of your business in this new world of social media. Get your copy of A World Gone Social, here.
Mentioned in this episode:
- Saving Posts within Facebook
- 5 things business need to know about Facebook’s new Save feature
- How to set up Facebook Business Manager
- Chrome’s screen capture extension
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