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Andrew Kolb of Kinfolk Communications joins us to discuss why organic reach has plummeted on Facebook and why page managers are finding it harder to have their content seen these days.
Andrew tells us Facebook is not dead. The change in organic reach has affected the way businesses and brands define the role of Facebook and the purpose of Facebook for their business. He points out that using Facebook still gives you an opportunity to reach and engage an audience.
Andrew’s company, Kinfolk Communications, does a lot of social listening to understand the customer’s ‘passion points’ using that information to narrow down and target his audience message. He tells us that, “Defining consumer passion points allows you to leverage the use of social media in a really smart way.”
Andrew suggests we use integrated campaigns, using each social platform or channel in a really consistent way. This way you can use each channels strengths and target the customer more directly. Andrew believes, “The customer or consumer should sit at the heart of what your doing.”
Listen to this Social Media for Small Business interview with Andrew Kolb to learn:
- Why organic reach on Facebook has declined
- How to continue to get your content seen on Facebook
- Is there still room for social media in small business?
- What social platforms work well if you have a budget
- Owned channels vs. Leased channels
Andrew’s favourite favourite Social Media tool is Radian6 and Instagram is his favourite Social Channel. Check out Trevor’s Reputation Revolution podcast here.
Mentioned in this episode:
- Declining organic reach on Facebook (especially promotional posts) – Top Dog Social Media
- Declining organic reach on Facebook (Facebook announcement)
- Facebook tools
- Text Expander
This post was co-authored by Halie Lange. Halie is currently completing a web and design internship at the Australian Businesswomen’s Network. She studies Graphic Design and Marketing at the University of Minnesota Duluth.
