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304

 – Why Stories Sell: The Power of Storytelling to Get More Sales

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Hosted by HerBusiness

On air:

17 April 2025

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If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you.

In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story.

You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells.

Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.”

What You’ll Discover in the Episode:

  • Why facts tell, but stories sell (and how that works in the brain)
  • How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions
  • What makes stories more trustworthy than testimonials or logos
  • Where to find stories in your everyday life (even if you think you have “nothing to share”)
  • How to share stories without oversharing
  • The different types of stories to use at different points in the customer journey (socials, emails, sales pages)
  • Why using other people’s stories (case studies, client wins, etc.) is just as powerful as your own

 

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For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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Mentioned in This Episode:

HerBusiness Network

Power Stories by Valarie Khoo

Influence: The Psychology of Persuasion by Dr. Robert Cialdini

HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES

Brandon Stanton – Humans of New York

Brene Brown – Researcher, author, storyteller

6 Questions to Ask for Terrific Testimonials

Amanda Trieger, Naturopath

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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