What if getting more clients or making more sales wasn’t left up to chance?
Spoiler Alert: It isn’t left up to chance. Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology.
Let’s walk through Robert Cialdini’s 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets.
What You’ll Learn In The Episode:
- The 1 thing you need to know about each of Cialdini’s 7 principles and how they apply to your marketing
- How to ethically influence your ideal clients without feeling pushy or manipulative
- Why not every sales asset needs all 7 principles and how to strategically select the right ones
- How to use reciprocity to build goodwill and create loyal customers
- Why liking and relatability can make or break your connection with your audience
- How to harness the power of social proof with testimonials, case studies, and reviews
- The secrets to showcasing authority in your business through awards, credentials, and experience
- How commitment and consistency can guide your ideal client step-by-step through your sales funnel
- The most effective ways to use scarcity to create urgency and drive action
- How to foster unity and build a sense of belonging in your community or audience
- A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages
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