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356

 – Is Your Marketing Strategy Flopping… Or Does It Just Need More Time?

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Hosted by HerBusiness

On air:

9 April 2026

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Marketing often feels like a chaotic trial-and-error — jumping between strategies, trying everything, starting things and stopping things and wondering why nothing seems to stick. If that’s how you’ve been feeling, this is a must-listen episode.

In this #AskSuzi episode, I’m answering one of the most common questions I get from women business owners: “How long should I stay focused on one marketing strategy to actually see results?”

We’re breaking down why so many small business owners abandoned strategies before they work, what’s really underneath the wish-washy changes, how to tell the difference between a strategy that isn’t working and one that isn’t working yet… and get my C.O.R.E. Marketing model to make simpler and smarter marketing decisions.

What You’ll Discover in This Episode: 

  • Why marketing chaos is so common right now — and why it’s getting worse
  • What healthy experimentation actually looks like (hint: it’s not “try everything and hope something sticks”)
  • The most common knee-jerk reactions business owners have when a campaign flops — and why it’s sabotaging your work
  • The real reasons we keep switching strategies (it’s more layered than you think)
  • The one word that completely changes how you think about your marketing
  • How long a marketing strategy actually needs to run before you can fairly assess it
  • The difference between “this isn’t working” and “this isn’t working yet” — and why it matters
  • The 3 foundational reasons a campaign genuinely fails (and what to do about each one)
  • The C.O.R.E. Marketing Model — four things, done consistently, done well

If you enjoyed this episode, please leave a review wherever you listen. It helps more women business owners find the show and find their community.

 

 

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Reviewer – Rhonda Garvin, Palmtree Learning

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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