357 – How to Use Podcasting to Grow Your Network, Visibility and Influence

What if your most powerful growth strategy was about having meaningful conversations and building connections?

In this episode, Suzi chats with Jules Brooke, founder of She’s the Boss, who shares how podcasting became her most effective tool for building influence, connection, and opportunity — without needing a massive audience.

Jules didn’t start with a grand strategy. What began as a love of interviewing women has evolved into a powerful platform that has connected her with hundreds of founders worldwide.

Along the way, she’s built not just a network — but genuine relationships that have led to collaborations, clients, friendships, and unexpected opportunities.

Why Podcasting is a Powerful Networking and Growth Tool

One key takeaway is that podcasting flips traditional networking on its head. Instead of awkward small talk or transactional conversations, a podcast creates space for deeper, more meaningful connections.

It gives you:

• A reason to reach out to influential people
• A structure for the conversation
• A natural way to build rapport and trust

And importantly, it removes many of the barriers that make networking feel uncomfortable—especially for introverts.

How to Use Podcasting to Build Influence and Authority

In this episode, you’ll discover:

• Why a podcast can open doors that cold outreach never could
• The surprising reason audience size matters less than you think
• How to turn conversations into collaborations, clients and long-term allies
• The difference between “being visible” and being known for something meaningful
• A smarter way to approach networking (especially if you’re an introvert)
• What to do if your podcast—or your visibility strategy—feels scattered or unfocused

Meaningful Visibility vs Social Media Noise

But this isn’t about creating content for content’s sake.

Jules makes a clear distinction between “noise” and “meaningful visibility.” It’s not about how many people see you—it’s about being seen by the right people, consistently, for what you want to be known for.

She also challenges the idea that a podcast needs a huge audience to be worthwhile. In fact, she argues the real value lies in the doors it opens—the people you meet, the credibility you build, and the conversations that wouldn’t otherwise happen.

Start a Podcast to Grow Your Business and Network

If you’ve ever thought about starting a podcast—or wondered how to make your existing one more strategic—this episode will give you a new lens on what’s possible.