Trevor Young of PR Warrior tells us all about the power of podcasting and why businesses should take audio on demand. Trevor’s goal is to help brands increase the intensity of connection they have with the people who matter most to the success of their business, cause, or issue.
Trevor is a big advocate of podcasting and tells us his number one reason for podcasting is because they can really help you develop and engage and audience. He points out that the people listening are choosing to listen which is a lot different than content coming up in people’s feeds and interrupting their day in some way. He goes on to tell us, “You have their attention, you’re in people’s earbuds; and that’s a very powerful position to be in.”
Trevor also talks about budget friendly ways for small business owners to podcast without needing a professional studio.
Co-host Cat Matson is also introduced to us as Brisbane’s new Chief Digital Officer. Cat tells us all about her new position in which she is now responsible for helping everyone in Brisbane adopt digital technologies in a way that improves their business performance.
Listen to this Social Media for Small Business interview with Andrew Ford to learn:
- Where Podcasting might fit in, in a business sense
- What Podcasting does for your brand
- Do numbers matter when it comes to Podcasting?
- Why Podcasts are easier to consume
- How to engage with your audience
Mentioned in this episode: