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191

 – How to Stop Overgiving and Charge What You’re Worth

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Hosted by HerBusiness

On air:

26 May 2022

If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you.

When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in return.

In this episode of the HerBusiness Podcast, we look at:

  • How to charge your worth confidently.
  • What to do if you find it easier to offer your ‘free stuff’ than to ask people to buy
  • How to stay ‘generous’ while you increase your prices
  • Why stuffing ‘more’ into your offers could be driving clients away
  • How to stop exchanging time for money (and what to do instead)
  • The problem with the ‘hourly rate’ business model
  • The big mistake I made for years that cost me hundreds of thousands of dollars
  • How much value to give in your free Facebook Groups, challenges and other ‘free’ promotions (and what to hold back)
  • Why adding people to your email list is burning a hole in your pocket
  • How the Buyers’ Journey guides your prospects from FREE to PAID
  • And a lot more.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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