Click to download the interview
Social media guru Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both companies. His expertise extends to small businesses as well – not only did he work in small business marketing for both social media platforms but also started and sold three of his own tech startups.
In this Social Media for Small Business episode, Nick gives some valuable tips for making the most of social media and marketing as a small business. He particularly emphasizes the importance of being authentic in your social media representation as well as how to strategically use different social media platforms.
Nick also gives some advice on how to use personal and private pages and profiles and reveals some of his favourite social media platforms.
Listen to this Social Media for Small Business interview with Nick Bowditch to learn:
- How and why to keep your social media image authentic and transparent
- About influencer marketing and how it can be valuable and cost-effective for small business
- How social media can give you a return on your investment
- The power of tools like Google Analytics and why “everybody in small business should be a data nerd”
- The difference between posting for Twitter and posting for Facebook
- Some of the new and different ways small business owners are using social media
- How and why it’s important to keep personal and public social media pages and profiles separate
- About some of Nick’s personal favourite social media tools
This post was co-authored by Courtney Sweeney. Courtney is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.
