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In this episode of the Social Media for Small Business podcast, Suzi Dafnis interviews Emily Huo, the Head of SMB Sales in Southeast Asia, about how small businesses can take advantage of Twitter’s advertising power.
Twitter’s Promoted Products is an incredibly powerful tool for businesses – the advertising is so immersive that users often don’t feel that they see ads on the platform, but relevant content. Promoted Products allows consumers find new businesses, and small businesses with the ability to understand and use its campaigns and micro-targeting algorithms will have a huge advantage in their marketing. In this interview, Emily gives advice to small business owners for how to make the most of their tweets’ content, targeting strategies, followers, and more.
Listen to this Social Media for Small Business podcast to learn more about:
- Tips for making Twitter content more engaging
- Big upcoming trends in Twitter
- How Twitter compares to other platforms
- What many small business owners are overlooking in their Twitter presence
- How to utilise keyword and lookalike targeting for micro-targeting your ideal client demographic
- The power and importance of followers
- The importance of video in engaging customers
- Social media mistakes many small business owners are making
- First steps for a business without a social media presence to take
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