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Copy is more than the small print at the bottom of an ad. It’s all the words that you use to promote your business – on social media, in content, etc.
Today, emails, videos, articles, and blogs are facing more competition than ever amongst the plethora of information available online. In order to make a successful content piece, writers need to know how to engage readers quickly while also working towards a clear conversion objective.
In this episode of the Social Media for Small Business podcast, we interview Belinda Weaver, the founder of Copywrite Matters, a business that helps business writers how to get the most out of their copy. Belinda gives listeners advice on how to communicate authentically and effectively with audiences across social media platforms.
Listen to this episode of the Social Media for Small Business podcast to hear more about:
- Differences between social media platforms and how to write for them
- Word choices for titles that get clicks
- The importance of video and advice for using it
- Formatting across different platforms
- Tips for developing a more authentic, conversational tone
Mentioned in this episode:
- The Grid
- PageCloud
- Podium, by Hootsuite
- New chat feature in LinkedIn
