181 - 3 “Get Specific” Marketing Strategies That Can Change Your Results Overnight

181 – 3 “Get Specific” Marketing Strategies That Can Change Your Results Overnight

Sales & Marketing, Podcasts


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Are you being too bland and broad in your business?

If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies.

Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more…
And it’s costing money, time AND opportunity.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at WHERE we struggle to get specific and WHY that matters. Plus, they share 3 “Get Specific” Marketing Strategies that can be game changers for your business… exploding your results overnight.

Listen to this episode to hear more about:

  • 3 of the biggest reasons business owners struggle to get specific (ouch, these are close to the bone!)
  • The trick your mind plays on you that’s stopping you from getting the clients you really want (and the counterintuitive hack to overcome it).
  • The surprising role FEAR plays in our struggle to get specific and how that plays out in our content and our marketing.
  • What a dance studio owner, knitting membership creator and menopause expert have in common when it comes to the power of growing a bigger business by focusing on a smaller, more specific audience.
  • Why getting specific actually makes it easier for people to refer MORE of your perfect customers to you.
  • The art of adding specificity to your hooks (and why that changes the game with your lead generation).
  • And much more!

Also mentioned in this episode:

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...