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Nick Bowditch, startup consultant and former Small Business Marketing Executive of Australia and NZ at Facebook, strongly believes that of all the social media platforms, “Facebook is King”. In this interview on the Social Media for Small Business podcast , Nick explained that businesses have to realise that becoming an adamant publisher of your content on Facebook is the key in creating optimum awareness of your company’s skills and services.
In this episode he explains the important differences between organic posting and paid posting, the benefit of unpublished posts and the importance of story telling. “If you pay to boost your posts, you’ll ultimately get the reach that you want because you’ve become a ‘share-worthy’ publisher of Facebook and people will willingly share noteworthy posts on your behalf.”
Nick lists some of the key aspects and differences in posting your content on Facebook:
- Organic Reach is decreasing over time due to more followers ‘liking’ more and more different pages and groups and although it can be outstanding it more often then not performs poorly.
- Boost certain posts by paying for their added advertisement — they’ll get the reach that you want without breaking the bank. Ads go directly to the people that you want to see them, when you want them see them.
- Plan the content you want to post up to six weeks in advance, posting twice daily.
- Post your content organically at first and if you see a positive reaction to the content, then you should go ahead and boost the post.
- The important thing to remember is to treat Facebook like a publisher because ultimately you’ll recruit sharers that freely promote your content for you.
Listen to this Social Media for Small Business interview with Nick Bowditch to learn:
- Why ‘Likes’ don’t matter!
- Why the art of story telling is vital for Australian businesses
- How to create share worthy content
- How tools like Trello can help you in your organisation of social media
