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240 – Innovation and Differentiation: Strategies for Standing Out in a Competitive Market

Sales & Marketing, You

Personal Development Podcasts

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In this episode of the HerBusiness podcast we look Jane Cay’s inspiring entrepreneurial journey. Jane is the founder and CEO of birdsnest, an online fashion store that was vote No.1  in this year’s Online Retailer of the Year awards.

Jane is a successful entrepreneur who has built a multi-million dollar business from a small country town, now employing more than 150 staff.

In this interview, Jane shares her experiences, from the challenges of letting go and building trust in her team, to the evolution of her role as her business grew.

Listen to Hear Jane Share:

  • Insights on the importance of adaptability and how Jane’s business was able to pivot quickly during challenging times.
  • The role of mindset in business success and how it evolves as the business grows.
  • The shift from being a traditional retailer to manufacturing their own labels, which allowed them to have a more inclusive size range, exclusive styles, more control over their inventory and more profitability.
  • Jane’s experiences on building trust in her team and the challenges of letting go.
  • The potential of the online market and how it has opened up enormous opportunities for her business — and can for you too.

Enjoy these valuable insights from Jane Cay’s experiences and better understand about the importance of adaptability, building trust in your team, recognising the potential of the online market and investing your yourself – your skills AND your mindset.

Mentioned in This Episode:

  • HerBusiness Network

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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About the Guests

Jane Cay

As an 18 year old, Jane Cay committed to being part of the online revolution. It was 1996, and the internet was just becoming mainstream when Jane began her Commerce degree at the University of NSW; it completely captured her imagination. Her learning curve remained vertical while she worked as...

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