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– Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
On air:
22 May 2025
You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up.
And you just know you’ve helped that client?
THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you.
Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide.
Here’s What You’ll Discover in This Episode:
- How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention.
- The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people.
- Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy.
- How to STOP worrying about ‘repelling’ people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”)
- The subtle ways your OFFER impacts who you’re drawing in and who says YES to you – and why listing your product features is never enough
- What to do when you fear you’re “leaving people behind” as you narrow your target audience, and why that’s actually a sign you’re on the right track.
- The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients.
- The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business
- Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day.
And, get your invitation to Michelle and I’s upcoming training for women who want to exclusively work with their IDEAL clients.
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Mentioned in This Episode:
How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter
How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
NEW & Updated! How to Craft an Offer that Sells
FREE DOWNLOAD – The High-Converting Offer Blueprint for Women Business Owners
Subscribe to the HerBusiness podcast:
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
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About the guest(s)
Michelle Falzon
Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the late 90s and early 2000s (websites, social media, CPM and PPC advertising, conversion funnels, ebooks, quizzes, online course creation and more). Combine that with several years specialising in event marketing for globally renowned speakers and thought leaders such as Tony Robbins, Robert Kiyosaki, Jay Conrad Levinson, Chris Howard and Cherie Barber and she has developed a unique and well-rounded combination of skills and experience.Her Mum will tell you that Michelle was a born communicator.From debating teams and writing the school play as a kid, she has always been attracted to the art of blending powerful storytelling with achieving a desired outcome. Whether it be producing a documentary film for international distribution, or designing a marketing campaign to fill a 1000 seat stadium, bringing the first-ever TED event to Australia, helping an author develop a strategic visual model that elegantly conveys their concept, writing an eBook, designing an online course or split testing headlines on a web page to gain a bump in subscriptions, she loves the power of a well-told message and has become known for helping speakers, authors, coaches, consultants and other thought leaders package, position and promote their ideas for maximum impact and results. Michelle’s marketing campaigns and strategies have involved the sending of well in excess of 100 million emails and the production of more than 100 digital marketing funnels, attracting more than 50,000 people to live events and tens of thousands more into webinars, ebook signups and online courses, generating more than $40 million in revenue, for a variety of industries from IT, finance and property through to personal development, management consulting, hospitality and more. In 2014, Michelle launched We Are Content, a specialty Content Marketing Consultancy that brings together her years of experience to focus on delivering strategic, content-centric digital conversion funnels, for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries.
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