You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up.
And you just know you’ve helped that client?
THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you.
Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide.
Here’s What You’ll Discover in This Episode:
- How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention.
- The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people.
- Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy.
- How to STOP worrying about ‘repelling’ people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”)
- The subtle ways your OFFER impacts who you’re drawing in and who says YES to you – and why listing your product features is never enough
- What to do when you fear you’re “leaving people behind” as you narrow your target audience, and why that’s actually a sign you’re on the right track.
- The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients.
- The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business
- Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day.
And, get your invitation to Michelle and I’s upcoming training for women who want to exclusively work with their IDEAL clients.
Subscribe to the HerBusiness Podcast
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Subscribe on Apple Podcasts
Subscribe on Spotify
Mentioned in This Episode:
How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter
How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
NEW & Updated! How to Craft an Offer that Sells
FREE DOWNLOAD – The High-Converting Offer Blueprint for Women Business Owners
