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310

 – The Busy Businesswoman’s Trap — When Revenue’s Up, But Freedom Is Not

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Hosted by HerBusiness

On air:

29 May 2025

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Today, we’re discussing a topic no one ever talks about. What happens when you’ve “made it” in business… but you don’t feel real fulfilment? What happens when you’ve worked for YEARS to get where you are now… only to realise you’ve actually built a trap?

Let’s discuss how to escape the Busy Businesswoman’s Trap, and even importantly… how to PREVENT it.

If you’ve been feeling the hints of exhaustion creeping up, if you’re worried about the direction you’re heading in, or if you simply want to ensure you’re going down the path that is meant for you – listen in.

Here’s what you’ll learn from the episode:

  • The critical difference between growth and leverage in business… and why chasing the wrong one can lead you astray.
  • How to connect with what type of FREEDOM (and therefore what type of business) attracts you most – and how to create a business model that allows you that freedom.
  • The hidden emotions that are clear indicators that you might not be prioritising fulfilment in your business, and what to do if you feel them.
  • Practical ways to reclaim control over the direction of your business, and how to shift your model to correct the course.
  • How you can PREVENT burnout from creeping in, and what to do in order to understand what you want most out of life.
  • Why your community is so essential to understanding who you want to be, what your priorities are, and what type of business you want to run.
  • The 1 action to take right now in order to step onto the path you truly want to walk down for your life and business.

Whether you are currently lost with your direction in business, or you want to PREVENT looking back at what you could have done differently, this episode is all about pausing, realigning, and moving forward on the right path for you.

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Mentioned in This Episode:

HerBusiness Network

HerBusiness Trailblazers Retreat – Crete, Greece

Amanda Paul, Brand Injection

The Clear Week

 

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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