305
– The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon
On air:
24 April 2025
“7% is what you say… 93% is how you say it.”
Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field?
Today we’re chatting with Leesa Shannon of Karman Line Consulting, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She’s showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses.
Here’s What You’ll Learn in the Episode:
- Why content alone won’t make you the go-to expert in your field.
- How to reposition yourself with authority, even if your first impression was made years ago.
- How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients.
- The reason behind why we often show up differently when we feel uncomfortable.
- How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations.
- The mindset shifts from pushing to pulling in your sales conversations.
- The Cybernetic Loop and how your thoughts directly influence how your show up.
- How to spot the unconscious habits you might not notice that might be getting in your way (it’s about more than the “ums” and “uhs”).
- How you can use preparation as a tool to build confidence, rather than a crutch to rely on.
- What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!)
Follow the six key steps Leesa uses with everyone – high-profile individuals, business leaders, and thought experts that challenge their communication styles and have them show up as the go-to experts in their industry.
Download the Planning Sheet here.
Subscribe to the HerBusiness Podcast
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Subscribe on Apple Podcasts
Subscribe on Spotify
Mentioned in This Episode:
EP292 – No-Cost Marketing Strategies for Small Businesses with Natasha Buttler
Subscribe to the HerBusiness podcast:
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Loved this episode? Help us Spread the word.
If you found value in this conversation, please share it with a fellow woman in business who’s ready to take LinkedIn more seriously – and more strategically.
About the guest(s)
Leesa Shannon
From early in her a career, Leesa has been fascinated by what motivates people, and it's impact on communciation, connection, success and ultimately results. Leesa is now a sort-after leadership facilitator, human performance coach, and communications advisor with over 20 years of experience consulting to blue chip multinationals, not-for-profit and high-profile individuals. Passionate about ensuring no brilliant mind or idea is left on the table because of poor leadership or communication, Leesa founded Kármán Line Consulting in 2015, with the vision to ensure those with great expertise, ideas and influence could access the skills needed to share their messages.
VIEW FULL PROFILE